Honest comparison
Each one fits a different kind of work. Here is when we would choose each, including when the answer is not us.
A task that repeats, arrives in writing (messages, emails, files) and follows rules you can describe, with judgment calls handed to a person: answering enquiries, confirming bookings, turning supplier files into your format.
Not for work that needs someone in the room, or decisions with consequences that cannot be undone.
Answering the same questions on your website from a fixed set of answers, when nothing needs to happen afterwards.
It talks, but it does not act: it will not book the table, update the sheet or chase the reply.
Moving data between tools by fixed rules: a form entry into a sheet, a new order into an email. Cheap and reliable when nothing needs reading or judging.
It breaks when the input varies: free-text messages, different supplier formats, a customer who writes in their own way.
Work that needs presence, relationships or real judgment: serving customers, handling a complaint face to face, deciding what to buy.
A person's hours are best spent on that, not on copying, chasing and confirming.
Our rule: if a plain automation is enough, we will tell you, and if the work needs a person, we will say so too.
Tell us a task